The new Birmingham Betterlife store is here!Betterlife store opening

Birmingham born This Morning presenter Alison Hammond will be at Wells Green Retail Park on Monday (30th March) to open the city’s first ever Betterlife store from LloydsPharmacy.

Everyone is invited to join the presenter, who will be cutting the ribbon at 1pm at the store: LloydsPharmacy, Wells Green Retail Park, 2156 Coventry Road, Sheldon, Birmingham, B26 3JB.

ALISONHAMMONDAlison, will take part in a ‘meet and greet‘ and witness the launch of the new concept store which specialises in products that can help people with everyday tasks and to retain their independence. During the event there will be the opportunity to try out the range of Betterlife products in the interactive ‘test’ areas and speak to experts who will be on-hand to discuss their various requirements and the best solutions available for them.

The new store will adjoin the present LloydsPharmacy store in the popular Wells Green retail park location and attendees can enjoy the following activities, which will be taking place throughout the day:



  • 1pm – Birmingham born Alison Hammond will be officially opening the store and taking part in a meet and greet with customers
  • Turin chair and foot stool only £10 for the first 10 customers (RRP £149)
  • Free goody bag for every customer
  • There will be 10% off everything in store from (30.03.15 until 08.04.15)

The first ever UK Betterlife store opened in New Wortley, Leeds, last year and was crowned ISG Store Design of the Year at the Oracle Retail Week Awards 2015, meaning we came ahead of Waitrose, Debenhams, John Lewis, Argos and JD Sports to name a few.

Betterlife products are currently available through LloydsPharmacy stores and through the Betterlife website. Demand for products has grown significantly in the last year – demonstrating a clear need for a dedicated store in the area.

The new store will offer a highly innovative and interactive design concept and includes:

*   A ‘track’ for people to test scooters – including AstroTurf to test different surfaces

*   A working lounge ‘set’ and kitchen ‘set’ for people to test products and imagine themselves at home

Sue McCoy, Betterlife store manager, says: ‘We’re delighted to have Alison Hammond with us on Monday to help launch our first ever Betterlife store in Birmingham and we’re inviting all local residents to come down and join us for the occasion too.

‘Residents will now be able to visit our store and put our products to the test in a real-life environment before buying – allowing them to ensure it is absolutely right for them before putting it to use in a real situation, marking a real breakthrough in the Betterlife offering.

‘For some people admitting that they need help is a big step and we hope the store will help to support customers and their families when making purchase decisions – offering comfort, advice and reassurance.’

Betterlife, which is part of the LloydsPharmacy group, offers a wide range of independent living solutions to help with everyday tasks – from bathing and dressing, to cooking and getting around. An archway will link the new Betterlife store and the LloydsPharmacy next door, allowing trained experts to provide holistic advice that combines the various healthcare offerings across both stores.

You can find the new Betterlife store at:
2156, Coventry Road,
Wells Green Shopping Centre,
B26 3JB

Tel: 0121 7438810

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