Image source: Anna Sui
If you’ve not heard of Anna Sui before, she is an American designer often seen at New York and Paris Fashion Weeks’. She has her own fashion line that is available in over 50 countries worldwide and is known for the richness of her printed textiles, combining a complex layering and mixing of patterns, texture and colours.
Anna also has her own line of fragrances that are also loved all over the world. But, here at LloydsPharmacy, we have been super excited to reveal that we have an exclusive fragrance, Fairy Dance Sun, only available in selected LloydsPharmacy stores and online.
To celebrate, we caught up with Anna and asked her what Fairy Dance Sun is all about!
It’s been 30 years since you first launched the Anna Sui brand, and 20 years ago you launched your first line of fragrances, how does it feel to have reached this milestone?
It’s very exciting! This is a dream come true for me, and with my exhibition currently installed at the Fashion and Textile Museum in London, I feel like I am really celebrating that milestone. I can’t believe it’s been 30 years!
You mentioned that when you initially started the brand, you wanted to dress rock stars and rock star girlfriends and over the last few decades you’ve collaborated with icons such as Madonna and Naomi Campbell. How does it feel to have worked with such a diverse range of celebrities…
It’s great. Not only have I dressed them, but I am also continuously inspired by them. The best part are the friendships that I have gained. Dressing Madonna singularly gave me the confidence to start my own brand, essentially kick-starting my career. Naomi – what an icon! She has been supporting me since I started doing shows!
You are often recognised for your contribution to the history of fashion but always stay true to your personal style, how do you manage to keep the essence of Anna Sui across your brands from fashion to cosmetics and fragrances?
Everything relates to what I do in my fashion collections, my runway shows. The research that goes into my shows becomes the inspiration for a cosmetic product or a fragrance, so there is definitely a connection between all three. I feel that every product I put my name on has to be as exciting as the fashion. It’s my job to make each fragrance purchase as exciting as owning an Anna Sui dress; I think it has to have the same fantasy, the same world behind it. You can see that in all of my products, which is why we spend so much time developing the packaging, the beautiful containers, the gorgeous bottles. It’s all part of my universe and distinctly mine, which is how I have been able to maintain the popularity of the Anna Sui Brand.
For many years LloydsPharmacy has showcased many of your fragrances including Romantica and Secret Wish and now you’ve exclusively developed a fragrance with us. What inspired you to create the new fragrance?
London is one of my favorite cities in the world, and some of my very best friends are there. I am constantly inspired by London, it’s such a special place. Fairy Dance Sun for me is all about the celebration of Friendship, which is extremely important to me. The idea behind Fairy Dance Sun was a nod to my English friends, who live in one of my favorite cities, who inspire me, push me, and bring so much joy into my life.
So what would you say distinguishes Fairy Dance Sun from your previous fragrances?
Each of my scents has its own personality and comes from its own source of inspiration. Fairy Dance Sun, while an extension of the original Fairy Dance, brings new lightness and playfulness to the pillar fragrance. It transports you back to a time when life was more innocent, pure, and simple. The scent itself is more sheer, a light fruity floral that adds a sparkle and brightness with each spray.
Who is Fairy Dance Sun aimed at?
Fairy Dance is aimed at fun-loving, optimistic, free spirited women.
Describe Fairy Dance Sun in 3 words.
Magical, Enchanting, Celebrating the Joy of Friendship
So what else can we expect from you in the coming months?
Right now I am working on my Spring 2018 collection, but there is always a surprise on the horizon…you’ll just have to wait and see!