We are celebrating after opening the UK’s second only Betterlife store in Sheldon, Birmingham!

The store offers a wide range of independent living solutions to help with everyday tasks – from bathing and dressing, to cooking and getting around. The new store features highly interactive room sets for you to test out the products.

Alison Hammond taking a Betterlife scooter for a spin at the Betterlife store in Birmingham

Alison Hammond taking a Betterlife scooter for a spin


To help us officially declare the new store open, This Morning presenter and mum-of-one, Alison Hammond popped by to cut the ribbon. Anne Gumery, who has shopped at the adjacent LloydsPharmacy store for more than 20 years, helped Alison with the honours.

Alison said: “Mobility and health problems can affect people of all ages but it shouldn’t mean you can’t live your life to the full. Finding ways to make every day activities a breeze can be liberating and life changing.”

Our new store is connected to the existing LloydsPharmacy in Wells Green so you can shop under one roof and so that our trained experts can provide holistic advice that combines the various healthcare offerings across both stores.

But don’t just take our word for it. Come and visit our state-of-the-art new store and test the extensive range of products for yourself. The store is located at Wells Green Retail Park, 2156 Coventry Road, Sheldon, Birmingham. If you can’t get to us in person check out Betterlife.co.uk for the full product range.

You can view the photographs from the event here.

You can find the new Betterlife store at:
2156, Coventry Road,
Wells Green Shopping Centre,
B26 3JB

Tel: 0121 7438810

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